A toner decides the color you leave with after your hair is lightened. A Kevin Murphy gloss is a treatment and a color in one, for shine and hair that feels healthier. Anyone who lightens their hair needs a toner — and we suggest a gloss for everyone.
Both are applied all over your hair, which is why they get confused. What they are for is different.
What does a toner do?
Lightening only removes your natural color. It does not give you the shade you came in for — the toner does. The toner neutralizes unwanted tones and is what actually determines the color you leave with, which is why anyone who lightens their hair must get a toner.
We make toners one of two ways: with Kevin Murphy gloss, or with color mixed with a very low-volume developer. Which one depends on the color you want. Some extremely light or ashy shades are only possible with the color.
What does a Kevin Murphy gloss do?
Our glosses are always Kevin Murphy gloss — a treatment and a color in one product. If you have had your hair colored before, you will notice the difference immediately: the shine, and the way your hair feels.
Eutopia is a Kevin Murphy White Haven salon — the brand’s top partnership tier, held by under 1% of salons.
Toner vs gloss at a glance
| Toner | Kevin Murphy gloss | |
|---|---|---|
| Price | $50 | from $75 |
| What it does | Sets your final color after lightening and neutralizes unwanted tones | Treatment and color in one: shine, and hair that feels healthier |
| Made with | Kevin Murphy gloss, or color with a very low-volume developer | Always Kevin Murphy gloss |
| Who needs it | Anyone who lightens their hair | We suggest it for everyone |
Why does balayage include a toner?
Because balayage and highlights both lighten your hair, and lightening only takes color away. The toner is what turns lightened hair into the blonde you asked for.
The gloss also shows up in gray coverage: we refresh the ends with Kevin Murphy gloss at every visit, so they never fade.
Quick answers
Do I need a toner or a gloss?
If your hair has been lightened, you need a toner: lightening only removes your natural color, and the toner decides the color you leave with. We suggest a Kevin Murphy gloss for everyone.
Does a toner neutralize unwanted tones?
Yes. After lightening, the toner neutralizes unwanted tones and sets your final shade.
Is a Kevin Murphy gloss a treatment?
Yes. Kevin Murphy gloss is a treatment and a color in one product, which is why hair comes out so shiny and feeling so good.
How much do a toner and a gloss cost?
At Eutopia, a toner is $50 and a Kevin Murphy gloss starts at $75.
Ready for yours? Book your color here. A deposit and an online account are needed to reserve your time.
